This is a portrait of Obi Wan Canoli, from the video Grocery Store Wars | Join the Organic Rebellion, that happened to cross the virtual desktop of my son the research scientist.

It's a silly bit of animated fluffery. A parody, not so much of Star Wars, but of supermarketing. "These are dark times, young Cuke," says Obi Wan Canoli, in which we are in danger of losing touch with "the ways of the Farm." But, thanks to "the Organic Rebellion," there is still hope.

Sponsored by the Organic Trade Association, this little video is very pointed in its humor. "If you think about it," says Katherine DiMatto, OTA's executive director, "a battle is currently being waged over food in America, and the direction agriculture will take in the future. We're asking in a light-hearted way for people to think about the choices they make at the grocery store."

Created by Free Range Graphics, the producers of The Meatrix, it demonstrates edutainment at its best - tickling us with a painfully pointed stick. It is to laugh. It is to think.