Fun is Good - (and how to make it so)

(I added the "and how to make it so" part. I'll explain why before the paragraph is over.)Fun is Good is the actual name of a Rodale Press book by Mike "Maverick Marketing Whiz" Veeck and veteran sports and business journalist Pete Williams, is, as you might guess, an exhortation. To fun and those who want to have it. Exhorting us to do just that, to have it. Now. How? By making it fun.

It's an important, empowering message for anyone who believes that work should be more fun. It tells them: you're right, it should. Therefore go, ye, and make it so.

In the business world, where many of us are still really not sure that it is OK to have fun, or even to look like you're having fun, or even to want it to be fun; fun is often a hard, hard sell. So when Veeck, with all his many successes in minor league baseball, makes it all kind of actually well GOOD to have fun, good even for business, we basically want to ignore him passionately or embrace him with equal passion.

Everyone, in every sphere of human endeavor and society we can imagine, can use a champion like Veeck, a coach who pushes you, pushes you, pushes you to make things fun, to have fun, to be fun, to believe in the bottom-line power of fun.

So we welcome Mr. Veeck, and anoint him with the title of "Defender of the Playful." Another voice for fun. A different voice. A voice that is making itself heard.

There are other games, other ways of playing, other ways to invite fun, and I am certain that as Mr. Veeck continues his explorations he'll have new and better news to bring us about the sheer goodness of fun, and the sheer devotion it takes to make work fun, and vice versa. In the mean time, and in the future, whether we partake or not, we are all a bit better off because of Mr. Veeck's vision and passion.