Al Gore Me/We-s

In yesterday's New York Times Week in Review, there was an article describing a new logo that was designed for Al Gore's We Can Solve It (the "Climate Crisis") campaign, an offshoot of his Alliance for Climate Protection. You probably noticed a certain connection between the logo design for We Can Solve It, and my Me-We logo. Allow me to disabuse you.

The Gore logo is of the word "WE." If you turn it upside down, you can see "EM" - which, as you perhaps almost immediately perceived, is "ME" spelled backwards.

Just to note a distinction. For Al Gore, and most people who are trying to address the public, WE is the real target. ME is only there because it is necessary - without it, there can't be a WE. I, on the other hand, have been using the Me-We connection to describe a relationship between two equal parties - individual and group. When you turn my Me/We logo upside down, it's still Me/We. The Me is never in a lesser position, never backwards.

This is the idea of Fun Community, which has become so central to my work, and play - the equal weight of Me and We, the equal value, importance, significance.


Thanks for finding that article, Lee. And telling me about it.

from Bernie DeKoven, funsmith