Life is For Sharing and Making Commercials Out Of

It's called Life is for sharing, and, yes, it's a T-Mobile Advert, very, very much in the spirit of the nobly playful antics of Improv Everywhere. Very, very.

And intriguingly commercial. Something so, well, upliftingly fun, and yet so unflinchingly commercial that you'd expect to read about in Elyon, yes, DeKoven's Ad Consumer Experience blog.

It's playful, all right, but it's play for a purpose. Which is OK, actually. Good to see, even, for all it's high-powered derivitivity. It's fun. It sells. So, well, without condoning or condemning, I'd like to at least draw the distinction between that, and this.


from Bernie DeKoven, funsmith