"Fun can obviously change behavior for the better" - proof #3

In the latest manifestation of the VW-sponsored Fun Theory project, we are treated to a brief glimpse of the Bottle Bank Arcade experiment. Here we learn that adding arcade-machine-like sounds and scoreboard to a bottle recycling machine "...can obviously change behavior for the better." The experimenters observe that: "Over one evening our Bottle Bank Arcade Machine was used by nearly 100 people. During the same period, the nearby conventional bottle bank was used twice."

Whatever one concludes from these experiments - even if one questions their thoroughness, objectivity, or purpose - there's something significant going on, something encouraging, something that can make one feel that one's faith in fun is not, after all, entirely misplaced.

from Bernie DeKoven, funsmith