Bruce Williamson writes:
“I have always appreciated the whimsy, fun, and general laid-backness that I feel whenever I shop at Trader Joe’s. So I was not really surprised but rather delighted when I recently discovered this redesign of their standard tissue box. It just impressed the heck out of me. I mean it’s a box of tissues, right? But someone, somewhere within that corporation decided to have a bit of fun with something that is totally invisible and non-consequential to most people, and this was the result! It’s almost like reading a funny series of greeting cards. Some might say it’s trivial, but I maintain that nothing is trivial that gives a person even a momentary smile, laugh, or enjoyment of someone else’s wacky sense of humor.”
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